METHODOLOGY


kingjames
$131.6K
Sponsorship Value


kingjames
$128.7K
Sponsorship Value

HOW OUR COMPUTER
VISION WORKS
THE COMPLETE PACKAGE
Our computer vision technology tracks every logo impression and relevant brand exposure on social media, broadcast TV, and online streaming. Our solution provides a holistic view of media value for brands, influencers, and agencies.
Social Media




Broadcast TV


Streaming (OTT)


POWERFUL INTELLIGENCE
Our computer vision analyzes each sponsorship exposure based on six different factors: Clarity, Size, Location, Prominence, Visibility, and Focus. We use our technology to measure what it would cost to buy an equivalent amount of reach for a comparable sponsorship campaign.
CLARITY
The clarity of a sponsor's logo is important. Especially if you can't see anything at all within the box.
SIZE
What's the size of the sponsor relative to the entire frame? The bigger, the better.
LOCATION
People naturally focus on the center of an image. Products placed in the corners are less valuable.
PROMINENCE
A product displayed prominently in the foreground performs better than one hidden in the background.
VISIBILITY
How much of the logo can you see? The percent of an exposure actually in view is key to determining value.
FOCUS
The more sponsors that appear in a video frame, the less attention each individual sponsor receives.
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CASE STUDIES
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