HOW OUR COMPUTER
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Our computer vision technology tracks every logo impression and relevant brand exposure on social media, broadcast TV, and online streaming. Our solution provides a holistic view of media value for brands, influencers, and agencies.
Our computer vision analyzes each sponsorship exposure based on six different factors: Clarity, Size, Location, Prominence, Visibility, and Focus. We use our technology to measure what it would cost to buy an equivalent amount of reach for a comparable sponsorship campaign.
The clarity of a sponsor's logo is important. Especially if you can't see anything at all within the box.
What's the size of the sponsor relative to the entire frame? The bigger, the better.
People naturally focus on the center of an image. Products placed in the corners are less valuable.
A product displayed prominently in the foreground performs better than one hidden in the background.
How much of the logo can you see? The percent of an exposure actually in view is key to determining value.
The more sponsors that appear in a video frame, the less attention each individual sponsor receives.
2019-20 NBA SEASON
Wiser used proprietary computer vision technology to determine how much sponsorship media value each NBA team generated for their brand partnerships across social for the pre-COVID 2019-20 NBA regular season.
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